Advertising during a Recession May Yield Increased Earnings Later

Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to a new study by researchers at Oregon State University and Western Oregon University.

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<p><a href="http://www.physorg.com/news157649978.html">Advertising during a Recession May Yield Increased Earnings Later</a></p> <p>Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to a new study by researchers at Oregon State University and Western Oregon University.</p>