Taking cues: Sometimes environmental cues can activate thrifty behavior

Consumers are constantly bombarded with subtle and even subconscious cues from their environment. A new study in the Journal of Consumer Research examines whether these cues activate goals that affect behavior in the long term or momentary desires that fade away.

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<p><a href="http://www.physorg.com/news157716998.html">Taking cues: Sometimes environmental cues can activate thrifty behavior</a></p> <p>Consumers are constantly bombarded with subtle and even subconscious cues from their environment. A new study in the <i>Journal of Consumer Research</i> examines whether these cues activate goals that affect behavior in the long term or momentary desires that fade away.</p>