Fei-Chang or Pepsi Cola? What makes consumers choose local brands over global ones?

Fei-Chang or Pepsi Cola? What makes consumers choose local brands over global ones?

Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a recognizable global brand like Coke or Pepsi.

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<a href="http://www.physorg.com/news157726472.html">Fei-Chang or Pepsi Cola? What makes consumers choose local brands over global ones?</a> Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a recognizable global brand like Coke or Pepsi.