Your money or your conscience? How policy makers should promote environmentally friendly products

(PhysOrg.com) -- How can policy makers be more effective in motivating consumers to opt for environmentally friendly products whenever possible? Using information campaigns or financial incentives? A research group at the Max Planck Institute of Economics in Jena headed by Julia Sophie Wörsdorfer examined this question. Their conclusion: the two strategies appeal to different groups of buyers and should be implemented on a staggered and coordinated basis.

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<p><a href="http://www.physorg.com/news157909314.html">Your money or your conscience? How policy makers should promote environmentally friendly products</a></p> <p>(PhysOrg.com) -- How can policy makers be more effective in motivating consumers to opt for environmentally friendly products whenever possible? Using information campaigns or financial incentives? A research group at the Max Planck Institute of Economics in Jena headed by Julia Sophie Wörsdorfer examined this question. Their conclusion: the two strategies appeal to different groups of buyers and should be implemented on a staggered and coordinated basis. </p>