A strong business plan is most important when investing in start-ups

When making investments, investors look for start-ups that have a strong business plan and a strong management team. A new study in The Journal of Finance reveals that while strong management is important, ultimately a strong business idea matters most to investors.

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<p><a href="http://www.physorg.com/news158405517.html">A strong business plan is most important when investing in start-ups</a></p> <p>When making investments, investors look for start-ups that have a strong business plan and a strong management team. A new study in The <i>Journal of Finance</i> reveals that while strong management is important, ultimately a strong business idea matters most to investors.</p>