Multiple purchase options? How marketers influence consumer agendas

Making choices is tough, especially in a competitive retail environment. A new study in the Journal of Consumer Research sheds some light on the processes consumers use to make choices among multiple options.

If you want to include this story in your blog, copy and paste this formatted text:

<p><a href="http://www.physorg.com/news159461929.html">Multiple purchase options? How marketers influence consumer agendas</a></p> <p>Making choices is tough, especially in a competitive retail environment. A new study in the <i>Journal of Consumer Research</i> sheds some light on the processes consumers use to make choices among multiple options.</p>