Personality traits contribute to 'placebo effect'

(PhysOrg.com) -- Researchers at McGill University have found for the first time that novelty seeking personality types enjoy a stronger “placebo response,” or pain relief caused by the administration of a sham treatment, than people with reserved personalities. The study hypothesizes that the anticipation of pain relief, in this case triggered by the administration of a placebo, is a special case of reward anticipation. Since dopamine is a key neurotransmitter in reward processing, personality traits linked to dopamine, such as novelty seeking, were studied.

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<p><a href="http://www.physorg.com/news159724374.html">Personality traits contribute to 'placebo effect'</a></p> <p>(PhysOrg.com) -- Researchers at McGill University have found for the first time that novelty seeking personality types enjoy a stronger “placebo response,” or pain relief caused by the administration of a sham treatment, than people with reserved personalities. The study hypothesizes that the anticipation of pain relief, in this case triggered by the administration of a placebo, is a special case of reward anticipation. Since dopamine is a key neurotransmitter in reward processing, personality traits linked to dopamine, such as novelty seeking, were studied.</p>