Following the leader: Social networks of schoolchildren

Kids always seem to be ahead of trends, and marketers realize the importance of new products and services taking off with the younger set. A new study in the Journal of Consumer Research helps identify which children might be the trendsetters of their generation.

If you want to include this story in your blog, copy and paste this formatted text:

<p><a href="http://www.physorg.com/news161343380.html">Following the leader: Social networks of schoolchildren</a></p> <p>Kids always seem to be ahead of trends, and marketers realize the importance of new products and services taking off with the younger set. A new study in the <i>Journal of Consumer Research</i> helps identify which children might be the trendsetters of their generation.</p>