Consumer anger pays off: Strategic displays may aid negotiations

The time-honored tradition of displaying emotions to try to get a better deal might actually work, but inflating emotions can backfire, according to a new study in the Journal of Consumer Research.

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<p><a href="http://www.physorg.com/news161356449.html">Consumer anger pays off: Strategic displays may aid negotiations</a></p> <p>The time-honored tradition of displaying emotions to try to get a better deal might actually work, but inflating emotions can backfire, according to a new study in the <i>Journal of Consumer Research</i>.</p>