Stores, brands tap into power of frugal bloggers

(AP) -- When Melissa Garcia was frustrated by Old Navy's scanty coupon offerings, she didn't just complain to the store. She vented on a message board tied to her blog consumerqueen.com, which is read by at least 30,000 people each month and now, increasingly, by corporate America.

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<p><a href="http://www.physorg.com/news163243002.html">Stores, brands tap into power of frugal bloggers</a></p> <p>(AP) -- When Melissa Garcia was frustrated by Old Navy's scanty coupon offerings, she didn't just complain to the store. She vented on a message board tied to her blog consumerqueen.com, which is read by at least 30,000 people each month and now, increasingly, by corporate America.</p>