Cause marketing: Altruism or greed?

(PhysOrg.com) -- Companies that join with social causes to sell products not only enhance their image but also improve their bottom line, say University of Michigan researchers.

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<p><a href="http://www.physorg.com/news163350996.html">Cause marketing: Altruism or greed?</a></p> <p>(PhysOrg.com) -- Companies that join with social causes to sell products not only enhance their image but also improve their bottom line, say University of Michigan researchers.</p>