The sweet taste of uncertainty: Winners enjoy waiting to discover what they've won

You've just won a prize. Would you like to find out what it is right away, or wait until later? A new study in the Journal of Consumer Research says most people are happier waiting.

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<p><a href="http://www.physorg.com/news164303999.html">The sweet taste of uncertainty: Winners enjoy waiting to discover what they've won</a></p> <p>You've just won a prize. Would you like to find out what it is right away, or wait until later? A new study in the <i>Journal of Consumer Research</i> says most people are happier waiting.</p>