Expected Calorie Content Influences Consumers' Reactions to Menu-Board Nutrition Information

A new study by marketing researchers at the University of Arkansas indicates that many consumers have a poor understanding of the calorie, fat and sodium content of quick-service restaurant meals. This finding is especially true for less healthful meals, such as a cheeseburger with fries and regular (not diet) soft drink.

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<p><a href="http://www.physorg.com/news164550443.html">Expected Calorie Content Influences Consumers' Reactions to Menu-Board Nutrition Information </a></p> <p>A new study by marketing researchers at the University of Arkansas indicates that many consumers have a poor understanding of the calorie, fat and sodium content of quick-service restaurant meals. This finding is especially true for less healthful meals, such as a cheeseburger with fries and regular (not diet) soft drink.</p>