We’ll Be Back After These Messages -- Will You?

(PhysOrg.com) -- For at least 50 years, television advertisements have been ordered randomly within commercial breaks. But given the spread of digital video recorders (DVR) that allow users to blip-blip past the ads in fast-forward, it’s time to change this business model to maximize ads’ effectiveness, according to a new study out this week.

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<p><a href="http://www.physorg.com/news164995484.html">We’ll Be Back After These Messages -- Will You?</a></p> <p>(PhysOrg.com) -- For at least 50 years, television advertisements have been ordered randomly within commercial breaks. But given the spread of digital video recorders (DVR) that allow users to blip-blip past the ads in fast-forward, it’s time to change this business model to maximize ads’ effectiveness, according to a new study out this week.</p>