Second Life data offers window into how trends spread

(PhysOrg.com) -- Do friends wear the same style of shoe or see the same movies because they have similar tastes, which is why they became friends in the first place? Or once a friendship is established, do individuals influence each other to adopt like behaviors?

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<p><a href="http://www.physorg.com/news165772154.html">Second Life data offers window into how trends spread</a></p> <p>(PhysOrg.com) -- Do friends wear the same style of shoe or see the same movies because they have similar tastes, which is why they became friends in the first place? Or once a friendship is established, do individuals influence each other to adopt like behaviors?</p>