Hi-tech tunnels ads, an alternative to TV

Imagine watching a man being pulled by a team of dogs as you travel in a metro train under the streets of Washington, D.C. That's what the Travel Channel hopes when metro riders see its new 15-second motion-picturesque advertising display -- a new initiative to generate revenue for the Washington Metropolitan Transit Area Transit Authority.

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<p><a href="http://www.physorg.com/news63909227.html">Hi-tech tunnels ads, an alternative to TV</a></p> <p>Imagine watching a man being pulled by a team of dogs as you travel in a metro train under the streets of Washington, D.C. That's what the Travel Channel hopes when metro riders see its new 15-second motion-picturesque advertising display -- a new initiative to generate revenue for the Washington Metropolitan Transit Area Transit Authority.</p>