Study: Consumers accept personalization technology

Although they have concerns about privacy, consumers believe that personalization technology – such as direct-mail marketing and filling out forms on Web sites – is here to stay, according to a research project conducted by two Arizona State University assistant professors and two graduate students.

If you want to include this story in your blog, copy and paste this formatted text:

<p><a href="http://www.physorg.com/news64508120.html">Study: Consumers accept personalization technology</a></p> <p>Although they have concerns about privacy, consumers believe that personalization technology – such as direct-mail marketing and filling out forms on Web sites – is here to stay, according to a research project conducted by two Arizona State University assistant professors and two graduate students.</p>