Wireless World: What women want

Every year U.S. women spend $5 billion on magazines, movies and other lifestyle "content." Now, marketing experts tell UPI's Wireless World, the mobile-phone industry is eyeing the women's market as a new niche, hoping to provide customized content, whether it is ringtones, personalized "wallpaper" or other features exclusively for female customers.

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<p><a href="http://www.physorg.com/news66067614.html">Wireless World: What women want</a></p> <p>Every year U.S. women spend $5 billion on magazines, movies and other lifestyle "content." Now, marketing experts tell UPI's Wireless World, the mobile-phone industry is eyeing the women's market as a new niche, hoping to provide customized content, whether it is ringtones, personalized "wallpaper" or other features exclusively for female customers.</p>