Consumers and commercials studied

U.S. scientists say the more consumers are absorbed in the narrative flow of a story, called transportation, the less likely they'll respond well to ads.

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<p><a href="http://www.physorg.com/news70040385.html">Consumers and commercials studied</a></p> <p>U.S. scientists say the more consumers are absorbed in the narrative flow of a story, called transportation, the less likely they'll respond well to ads. </p>