Brands picked for narcissistic reasons

French researchers say we pick certain brand names for an entirely narcissistic reason: they contain letters of the alphabet that are in our own name.

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<p><a href="http://www.physorg.com/news8158.html">Brands picked for narcissistic reasons</a></p> <p>French researchers say we pick certain brand names for an entirely narcissistic reason: they contain letters of the alphabet that are in our own name.</p>