Measuring the brain's 'rich switch'

Economists have postulated that people’s perception of the value of financial gains decreases as they become richer, but scientists have not really been able to measure this change in “marginal utility” in the laboratory… until now.

If you want to include this story in your blog, copy and paste this formatted text:

<p><a href="http://www.physorg.com/news94909042.html">Measuring the brain's 'rich switch'</a></p> <p>Economists have postulated that people’s perception of the value of financial gains decreases as they become richer, but scientists have not really been able to measure this change in “marginal utility” in the laboratory… until now.</p>