Entrepreneurship can triumph over globalization

Embracing innovation is the only way for Western businesses to succeed in the global market, says Indiana University economics Professor David Audretsch, whose new book, The Entrepreneurial Society, is due for release in July (Oxford University Press). He argues that labor will continue to be outsourced abroad as long as the tasks involved are routine and replicable, but companies that reward new ideas, niche markets and community collaboration can thrive on local employment.

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<p><a href="http://www.physorg.com/news99761236.html">Entrepreneurship can triumph over globalization</a></p> <p>Embracing innovation is the only way for Western businesses to succeed in the global market, says Indiana University economics Professor David Audretsch, whose new book, The Entrepreneurial Society, is due for release in July (Oxford University Press). He argues that labor will continue to be outsourced abroad as long as the tasks involved are routine and replicable, but companies that reward new ideas, niche markets and community collaboration can thrive on local employment. </p>