People are biased against creative ideas, studies find
August 26, 2011 By Mary CattThe next time your great idea at work elicits silence or eye rolls, you might just pity those co-workers. Fresh research indicates they don't even know what a creative idea looks like and that creativity, hailed as a positive change agent, actually makes people squirm.
"How is it that people say they want creativity but in reality often reject it?" said Jack Goncalo, ILR School assistant professor of organizational behavior and co-author of research to be published in an upcoming issue of the journal Psychological Science. The paper reports on two 2010 experiments at the University of Pennsylvania involving more than 200 people.
The studies' findings include:
- Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
- People dismiss creative ideas in favor of ideas that are purely practical -- tried and true.
- Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
- Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.
To uncover bias against creativity, the researchers used a subtle technique to measure unconscious bias -- the kind to which people may not want to admit, such as racism. Results revealed that while people explicitly claimed to desire creative ideas, they actually associated creative ideas with negative words such as "vomit," "poison" and "agony."
Goncalo said this bias caused subjects to reject ideas for new products that were novel and high quality.
"Our findings imply a deep irony," wrote the authors, who also included Jennifer Mueller of the University of Pennsylvania and Shimul Melwani of the University of North Carolina, Chapel Hill.
Uncertainty drives the search for and generation of creative ideas, but "uncertainty also makes us less able to recognize creativity, perhaps when we need it most," the researchers wrote. "Revealing the existence and nature of a bias against creativity can help explain why people might reject creative ideas and stifle scientific advancements, even in the face of strong intentions to the contrary. ... The field of creativity may need to shift its current focus from identifying how to generate more creative ideas to identify how to help innovative institutions recognize and accept creativity."
The study, "The Bias Against Creativity: Why People Desire But Reject Creative Ideas," might validate the frustrations of creative people, Goncalo said.
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Aug 26, 2011
Rank: 2.5 / 5 (10)
Testing of new ideas is unrewarding activity from many reasons: you cannot get the priority credit, you're forced to adopt your research program to foreign ideas instead of the opposite and you're appearing in psychosocially ungrateful position at the moment, when you cannot confirm foreign idea. At the very end, but not least comes trivial psychological motivations, like the rivalry and jealousy.
From this reason, they scientists tend to ignore creative ideas in general, especially under conditions of the current low financial support
Aug 26, 2011
Rank: 2.1 / 5 (9)
We should realize, every new paradigm, which brings many quantitative relations into formal models is welcomed with theorists, because it brings many new jobs positions into their community. From this reason the string theory gained a significant support, despite it failed from solely practical perspective.
Aug 26, 2011
Rank: 4 / 5 (4)
I did not get the job.
Aug 26, 2011
Rank: 5 / 5 (10)
What makes a real difference is an ability to articulate your ideas with a new eye, and Feynman-esque passion.
My own experience ~ doing poorly in school, going from A's in grade school to F's by 9th grade, failing once in 5th, twice in the 9th, finaly dropping out and getting my GED...having started school a few years early, at that point I decided to go right to community college to avoid wasting time, earned a degree by the time I was 18. Never used it once.
I've been quite successful in life, also fallen flat on my face multiple times...c'est la vie, but the point is that even though I was for the most part highly uneducated, having never really been instilled with the lessons of what is " not possible, etc " heightened my abilities like unorthodox problem solving.
..cont.
Aug 26, 2011
Rank: 5 / 5 (7)
Of course, now I'm just old and and narcissistic for the most part, being right most of the time really just gets old,lol.
The DunningKruger effect people. That's all I'm saying. You should read this series in the NY Times.
http://opinionato...lemma-1/
Aug 26, 2011
Rank: 5 / 5 (1)
Aug 26, 2011
Rank: 5 / 5 (3)
Thanks. Don't forget to wear the juice.
Aug 26, 2011
Rank: 4.7 / 5 (3)
Aug 26, 2011
Rank: 5 / 5 (4)
Indeed.
In school I tended to read a lot, more than most I'd guess.
I was at a community college a while back, and the dean there actually had the instructor delete my work off the computer because I finished it early...so I could help other students. He deleted my work and made me do it again!
I've never seen something so insane in any school invironment in my life, that I was "punished" for actually doing well in class.
Bad enough to have out-dated family members who live 50 to 100 years behind the times, but to have a college dean punish you for doing good was BS.
Aug 26, 2011
Rank: 2 / 5 (4)
Aug 26, 2011
Rank: 3.7 / 5 (3)
Aug 26, 2011
Rank: 5 / 5 (1)
Keep it shorter
Aug 26, 2011
Rank: 5 / 5 (7)
Aug 26, 2011
Rank: 5 / 5 (6)
Aug 26, 2011
Rank: 5 / 5 (7)
Intellectual lightweights are the most likely to reject change at an earlier age, real brains are still thinking about new things on their death bed...
Aug 26, 2011
Rank: 2.9 / 5 (9)
Most of this "resistance to change" is because some self styled thinker believes he knows more than everyone else. But before you change a system, you have to know how it got that way in the first place and what advantages it has. Too many fools think that they have a better idea without any understanding of what the present systems do or what assumptions it is built upon.
In other words, I'm all for thinking outside the box, as long as you know where the old box is, and what is inside it.
Most do not. Resistance to change is a good thing at this rate. It keeps us from throwing out many babies with the bathwater.
When you can show me not only a good idea, but why it is better than what we have, I'll listen. Until then, you're just another crackpot.
Aug 27, 2011
Rank: 1.6 / 5 (7)
Except for the spam just posted, every commentary here and elsewhere will and does reflect this effect.
The physical analogy 'blind spot' for the eye is inadmissible.
Outside of math, you can not divide by zero and make sense.
The bullet points are BS.
.1)Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
Meanings and definitions change daily (through usage).
2.)People dismiss creative ideas in favor of ideas that are purely practical -- tried and true.
Tell this to Ptolemy and Copernicus.
3.)Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
No such thing: "Objective evidence" or "validity". Creativity do not motivate acceptance. So? What's the author's point?
cont...
Aug 27, 2011
Rank: 2.1 / 5 (7)
Cognitive biases are the objects of research, science and study.
And here is one last bias I leave you with:
You are simply a reader's victim along with the 200 people the author uses to support his boredom, or if you will, "paper". At you expense, the author addresses your vanity, nothing more. Something you don't read want to read here.
Something you don't want written by anyone.
Aug 27, 2011
Rank: 4.4 / 5 (7)
W
T
F
Since 2 is the only thing that made sense, I'll address it.
and Galileo, Tesla, and Darwin... oh wait... turns out they were ridiculed for their innovation. To death. And then some.
Aug 27, 2011
Rank: 1 / 5 (5)
We are not talking about ridicule.
We are not talking about ridicule for an innovation.
We are talking about the dismissal of an idea.
Get out of your jerk mode.
Aug 27, 2011
Rank: 4.2 / 5 (5)
Stop trying to sound smarter than everyone else, you are not...
Your critique of the article and it's associated paper (even though you clearly did not read the whole paper, which is enough to let others see your childish desire to sound smart) is lacking one essential thing: actually making any sense...
Once again, please stop trying to sound smarter than the rest, you are not.
Aug 27, 2011
Rank: 1 / 5 (2)
Simply state you do not understand.
It is impossible to know what others see.
It is impossible to know my childish desires unless I state them.
Stop second guessing sounds and intelligence.
And you will sense.
Aug 27, 2011
Rank: 1 / 5 (1)
"And you will MAKE sense."
Aug 27, 2011
Rank: 3 / 5 (2)
Aug 27, 2011
Rank: 3.7 / 5 (3)
Really man, you make no sense. Try and learn some proper english before you go around trying to sound smart using it... And no, english is not my first language, I had to learn it too and by myself since I could never afford a teacher or an english school...
And yes, I and others can easily spot your childish desire ( I don't think you understand that statement judging by what you had to say about it... ask someone that can speak good english to explain that for you) to sound smart in front of other people when all you are doing is writing long comments with long sentences that say nothing concrete but only makes unfounded critiques of studies or subjects you don't really understand...
Again, please stop trying to sound smart than the rest of us, you are simply not...
Aug 27, 2011
Rank: 1 / 5 (2)
In other words, any conclusion is premature, no matter now long the novel idea persists.
Aug 27, 2011
Rank: 1 / 5 (2)
You simply exhibit your lack of understanding and the lack of desire to understand. What did you not understand? Specifically.
Or better yet, tell me what you understand. Why do you agree with the paper?
Have you notice something here? The hallmark to understanding is asking questions.
Typo correction in CAPS to preceding post:
"In other words, any conclusion is premature, no matter How long the novel idea persists."
Aug 27, 2011
Rank: 2.5 / 5 (4)
If those individuals have the self-esteem to ignore their critics, great things happen.
Paradoxically, Kaizen, initially implemented in Japan encourages and rewards creative improvement.
http://www.valueb...zen.html
Aug 27, 2011
Rank: 1.3 / 5 (3)
The military must be creative if it is to be successful.
Improvise, adapt, overcome.
Such creativity is stomped on by senior officers who are more worried about promotion than results.
Just like our current regime is more worried about being elected than results.
The USA was created to be a federation of states that could be creative, and fail early and often if needed, which would benefit all.
Same in the military or business, small units are most creative and successful: Skunk Works, SEALS, Marines,...
Aug 27, 2011
Rank: 2.3 / 5 (3)
Hopefully taxpayers weren't bilked out of millions for this "no shit" conclusion...
Aug 27, 2011
Rank: 5 / 5 (1)
Of course, I also found that leading by example is very effective, but sort of removes us and our egos from the mix, so it is a little-used method, most people want credit for what they see as " their " ideas ( a concept I have problems with -ownership of ideas ). Ho Chi Minh said the best leader leads from behind....it can be a difficult decision whether to toil twice as hard to show somebody something new and gain the admiration and loyalty as a manager/CEO/leader/whatever, or forgo the recognition in exchange for easy implimentation of a new idea, basically taking advantage of people's tendancy
Aug 27, 2011
Rank: 5 / 5 (1)
There is a reward to be gleaned for selfless sharing of ideas though.
Satisfaction and a healthy taming of the ego.
Think about people like Pauli, who never really cared to be credited, they were just happy to be who they were, doing what they were doing, very Zen-like imo.
Aug 27, 2011
Rank: 3 / 5 (1)
Aug 27, 2011
Rank: 3.5 / 5 (2)
Hush is an Artiste. Hes the guy who does the crappy paintings they hang up in the library, outside the restrooms.
Aug 27, 2011
Rank: 3.5 / 5 (2)
Aug 27, 2011
Rank: 2 / 5 (1)
http://www.youtub...a_player
Aug 27, 2011
Rank: 5 / 5 (1)
However, I think the fault is largely my own. I know how people are and I've never learned to correctly inspire others to see the concepts as I see them. So, I must still improve myself if I wish to change my experiences.
Aug 27, 2011
Rank: 5 / 5 (1)
Okay, I'll take the bait.
Why is this analogy inadmissible? Besides the fact that you can't divide by zero inside of math either, what does this have to do with the analogy?
Are you refuting this statement by challenging the definition of the word "creativity"? If so, what is your working definition of creativity, and your response to the assertion that NOVEL ideas make people uncomfortable?
Aug 27, 2011
Rank: 5 / 5 (1)
The existence or not of objective reality makes for an interesting topic of philosophical discussion, but the outright dismissal of it negates all scientific endeavor. We strive to perceive reality as objectively as possible, which is an unattainable if worthy goal. So, if - to the best of our ability - all evidence points to the validity of a new and creative idea, people still reject this evidence in favor of what they already know and are comfortable with. I think the author's point is that this bias leads to the rejection of potentially advantageous changes to whatever facet of society the new idea is dealing with.
So... what's YOUR point? I can't really tell what position you're advocating.
Aug 27, 2011
Rank: 5 / 5 (4)
- Inventor of Present Day Satellite Technology Arthur C. Clark "Any sufficiently advanced technology is indistinguishable from magic".
Arthur C. Clark
" Imagination is more important than knowledge. "
- (A. Einstein)
"Great spirits have always found violent opposition from mediocre minds. The latter cannot understand it when a person does not thoughtlessly submit to hereditary prejudices but honestly and courageously uses their intelligence."
--Albert Einstein
"Today's science fiction is often tomorrow's science fact."
(Stephen Hawking)
"Long experience has taught me this about the status of mankind with regard to matters requiring thought: the less people know and understand about them, the more positively they attempt to argue concerning them, while on the other hand to know and understand a multitude of things renders men cautious in passing judgment upon anything new."
- (Galileo)
Aug 27, 2011
Rank: 5 / 5 (1)
And, tangentially, "A simple solution to a complex problem may betray a higher order."
Aug 27, 2011
Rank: 3.5 / 5 (2)
I.)
1.)
Bias is an internal mental state. If you are blind to bias you have to take someone's word that you are bias. You don't have to take someone's word that you have a blind spot in your eye.
2.)The DunningKruger effect is an inconsistent construct. Division by zero in math is used daily. This is a construct too. A consistent construct that extends math's limits.
II.)
1.)Yes. There is no scientific working word definition for "creativity"
2.)My response to the assertion that novel ideas make people uncomfortable is that: The assertion is not falsifiable. You can extrapolate any internal mental state needed to satisfy your assertion. The paper is not science. I have no science working definition for the word "creativity".
Aug 27, 2011
Rank: 3 / 5 (2)
III.)
1.)In science we do nothing of the sort. We collect data. There is zero reliance on human perception. The only thing we are willing to assign the label "objectivity" to, are objects that have been measured with an arbitrary unit of measure to which everyone agrees. We agree to label the recorded measurements as "objective reality".
My point is the paper has nothing to do with science.
The greatest disservice done, if not retracted, is done to the author, encouraging bias for falsehoods instead of science.
Aug 27, 2011
Rank: 3 / 5 (2)
You have thoughtlessly submitted to quoting cherry picked quotes. This is much less than honestly and courageously using your own intelligence.
Aug 27, 2011
Rank: 5 / 5 (3)
Additionally, your argument that there is no "scientific definition of creativity" is absurd. Your reliance on semantics to refute a peer-reviewed paper is juvenile at best. If you want to play word police, first, go read some people who are MUCH better at it than you are. Like Wittgenstein.
The author used established methods and controls in a, forgive me, creative way...and got novel results. These results were accepted as valid by a jury of peers. If you want anyone to take your assault on accepted principles seriously, start citing primary sources.
Aug 28, 2011
Rank: 5 / 5 (1)
For example how many people lived between the time people learned to work wood and leather and domesticated horses? It was at least five thousand year between the domestication of the horse and the invention of the horse collar which doubled the food a man and a horse could produce. The horse was never a practical draft animal before the horse collar invention around the tenth century. The horse collar did not increase in value after five thousand years of domestic horses.
The same is true today with hundreds of good ideas unnoticed generally
The Pareto principle may explain why the rich are always with us.
The Laffer curve seems to be the most obvious thing in the world but why was it written down only in the last forty years? The conclusion has been supported by the objective data for thousands of years.
This is worthy of research.
Aug 28, 2011
Rank: not rated yet
That is impossible.
All is heuristic. http://www.me.ute...ory.html
Aug 28, 2011
Rank: not rated yet
Aug 28, 2011
Rank: 2.3 / 5 (3)
Applications leading to prizes rather than to the advancement of Economics you meant to say.
So say the self appointing guardians of critical commentary.
The author counts on your bias and your alliance to all things peer reviewed. Easy prey.
If I mount an "assault" on "accepted principles seriously", Phsyorg commentary thread is no such place to do so.
Your unquestioning nature is not strength. And the author will christen you as unbiased. I will not stoop to congratulating a weakness. An effect, I will assert this author does for you.
Aug 28, 2011
Rank: 5 / 5 (2)
Very true. You just have to look at all these 'theories' being propagated in the commnet sections on physorg. The proponents surely think they are 'creative' or 'unsung geniusses'. But all 99.9% of the time it's blindingly obvious that the person just has no clue what he's talking about and that anyone with a modicum of knowledge on the subject can point out many, many flaws with the theory.
Aug 28, 2011
Rank: not rated yet
Chinese people can claim credit for many creative innovations and the Chinese Emperors can take credit for stopping any further development of those ideas.
The same general concept extends to the world. Creativity is inhibited by govts, society and even professional associations.
For all you creative types, if you support 'progressivism', central planning, etc, ask yourself why.
Aug 28, 2011
Rank: not rated yet
http://mises.org/daily/3461
Aug 28, 2011
Rank: 3 / 5 (2)
IMO you'd have to be über creative just to survive on the little that they have.
Aug 28, 2011
Rank: not rated yet
That's the 'progressive' argument for more oppression?
Those that are still alive in North Korea must be the most creative people on earth.
Aug 28, 2011
Rank: 1 / 5 (1)
Aug 28, 2011
Rank: not rated yet
"One day climate change skeptics will be seen in the same negative light as racists, at least so says former Vice President Al Gore.
Read more: http://dailycalle...WLCluhDk
"
Imagine, a 'liberal' playing a race card. How can it be?
Aug 28, 2011
Rank: 5 / 5 (2)
I've always been open to people disagreeing with the evidence and inferences. That is healthy. What I've had to fight is people refusing to read and educate themselves.
I increasingly view this, however, as an opportunity. Education is the next big thing to hit the Internet, and there are now books -- like Shelley Carson's "Your Creative Brain" -- which teach people how to perform creative problem-solving (how to put your subconscious to work for you!). The transformed educational system will, without a doubt, integrate these techniques.
Aug 28, 2011
Rank: 2.5 / 5 (2)
I would point to David Talbott's Saturnian hypothesis as the perfect example. It explains the large majority of the most enigmatic observations of human mythology, but people are so incapable of imagining it because it also proposes that our solar system has dramatically changed over the course of just 5,000 years.
People put so much stock into dating techniques, but the dates are ultimately selected by humans, based upon a set of values offered by machines. And the dating technique assumes that they are impervious to catastrophic planetary-scale electrical discharges.
There is a point where faith in scientific consensus starts to seem like a religion.
Aug 29, 2011
Rank: 5 / 5 (1)
And there are other days - I get my head up over the blankets, start looking all all I HAVE TO DO, and think of about 200 things to go along with them and say, "There is too much to do - I can't cope" and I feel overwhelmed and have to start small & simple.
Aug 29, 2011
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Aug 29, 2011
Rank: 5 / 5 (1)
Many of the remaining ideas do not allow adequate, if any, funding and time for effective implementation. The people pushing the ideas could care less about such real world concerns.
A related issue is how employees are typically evaluated. God forbid anyone make a mistake. It might follow them their whole career. Tried and true techniques are generally so familiar that mistakes are very rare. Yet, even the most creative idea will generally result in numerous mistakes in the implementation. Most people do not desire to take on this risk to their career.
Aug 29, 2011
Rank: 4.7 / 5 (3)
Not.
I've done original research and I've invented something new - and you know what? It was hard work. The 'grand idea' that started it off - and of which I was so sure was utterly brilliant - didn't survive the first encounter with reality for long.
Looking around at other researchers it was always the same (and these are all people with PhDs to their names - so on average a lot smarter and more creative than the average poster here.)
Thinking that you can solve some huge problems with an untested scheme full of technical terms you only have a laymans knowledge of (if at all)? You're just kidding yourselves.
Example: How many fission/cold fusion proponents here? The number of people who couldn't describe fission/fusion in DETAIL if their life depended on it is exactly the same.
Aug 29, 2011
Rank: 3 / 5 (1)
Aug 29, 2011
Rank: 5 / 5 (2)
Ones ability/willingness to accept this risk is what affects their attitude towards these creative ideas. Some people deal really well and even welcome this risk. Others detest it and like to stick with what they know/think works.
The perceived risk/reward also has a great deal to do with who is presenting the idea and the manner in which it is being presented.
When ideas are presented in the form "This is how I things should be and you're an idiot for not realizing it" especially when done so by someone who is unproven, the risk of accepting the idea is too high to justify the potential reward, so the idea is generally discarded.
Aug 29, 2011
Rank: 2 / 5 (3)
Aug 29, 2011
Rank: not rated yet
Sounds real subtle.
From the commentary:
and
Aug 29, 2011
Rank: 3.7 / 5 (6)
Aug 29, 2011
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Aug 30, 2011
Rank: 5 / 5 (1)
Right. So you are saying the one particle universe idea is only acceptable when brought to the table by people like Dirac, Eddington and Weyl ? And because a stoner has the same idea that it is invalidated as having no merit ?
I couldn't agree with that at all.
Aug 30, 2011
Rank: 5 / 5 (2)
Dirac, Eddington and Weyl will have done some work on it before bringing it to the table (showing it integrates with observations from different areas). They'll also argue how you can test it to see if it's a good idea or not (String Theory being a notable exception).
The stoner most likely won't put any work in beyond the initial brainfart. He'll just say: "You do the work...I'm done being 'creative' "
And that basically sums up all the 'theories', 'bright ideas', 'I-thought-of-this-years-agos' and 'creative input' being bandied about in the comments section on physorg.
Stoners.
The lot of 'em.
Aug 30, 2011
Rank: 5 / 5 (1)
My point is that when we say one person having an idea is a fruitcake, and one is a genuis, we are merely addresing our view of the person and not the idea they both share. It's personal bias, and it really does affect how we gain new insights in life, imo.
As far as drug usage and creativity in science, well, ask people like Kary Mullis if it works for him,
http://en.wikiped...y_Mullis
..and Francis Crick
http://en.wikiped...is_Crick
..both Nobel prize winners, neither here nor there, this article wasn't about drugs and creativity in science, but I wanted to point out some drug use in science history and the fact that creativity and motivation are two entirely different things.
Sometimes you just have to start grabbing people and clonking heads together like Moe to get people to listen, I say choose your battles carefully.
Aug 30, 2011
Rank: 5 / 5 (1)
Adalbert Chamisso (1781 - 1838): "Pythagoras made one sacrifice to the Gods who sent him this enlightenment; one hundred oxen, slaughtered and burned, professed his gratitude. The oxen, since that day when they scented that a new truth divulged itself, roared inhumanely."
Sep 01, 2011
Rank: 3.7 / 5 (3)
Sep 02, 2011
Rank: 5 / 5 (1)
Sep 02, 2011
Rank: 2 / 5 (2)
Yes, that's my point: it is advantageous to do so.
The vast majority of proposed "creative ideas" are stupid and not well thought out.