Apple iPhone Hype Machine in Overdrive
June 26, 2007 By JORDAN ROBERTSON, AP Technology Writer
Pedestrians use their cell phones as they passes a window display advertising Apple's iPhone at an Apple Computer store Monday, June 25, 2007, in downtown Chicago. Even for a company that's mastered the art of product-launch hype, Apple Inc. has propelled iPhone hysteria into the stratosphere. But skeptics wonder whether even the most innovative product could live up to the iPhone's lofty expectations - and whether the pre-launch anticipation has spiraled too far out of control. Scrutiny of the product is so great that any small disappointment could send the stock plunging, experts say. (AP Photo/Charles Rex Arbogast)
(AP) -- Even for a company that's mastered the art of product-launch hoopla, Apple Inc. appears to have pulled out all the stops to propel iPhone hysteria into the stratosphere.
Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .
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