Apple iPhone Hype Machine in Overdrive

By JORDAN ROBERTSON, AP Technology Writer

Pedestrians use their cell phones as they passes a window display advertising Apple's iPhone at an Apple Computer store Monday, June 25, 2007, in downtown Chicago. Even for a company that's mastered the art of product-launch hype, Apple Inc. has propelled iPhone hysteria into the stratosphere. But skeptics wonder whether even the most innovative product could live up to the iPhone's lofty expectations - and whether the pre-launch anticipation has spiraled too far out of control. Scrutiny of the product is so great that any small disappointment could send the stock plunging, experts say. (AP Photo/Charles Rex Arbogast)

(AP) -- Even for a company that's mastered the art of product-launch hoopla, Apple Inc. appears to have pulled out all the stops to propel iPhone hysteria into the stratosphere.

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