Apple iPhone Hype Machine in Overdrive

June 26, 2007 By JORDAN ROBERTSON, AP Technology Writer Apple iPhone Hype Machine in Overdrive (AP)

Pedestrians use their cell phones as they passes a window display advertising Apple's iPhone at an Apple Computer store Monday, June 25, 2007, in downtown Chicago. Even for a company that's mastered the art of product-launch hype, Apple Inc. has propelled iPhone hysteria into the stratosphere. But skeptics wonder whether even the most innovative product could live up to the iPhone's lofty expectations - and whether the pre-launch anticipation has spiraled too far out of control. Scrutiny of the product is so great that any small disappointment could send the stock plunging, experts say. (AP Photo/Charles Rex Arbogast)

(AP) -- Even for a company that's mastered the art of product-launch hoopla, Apple Inc. appears to have pulled out all the stops to propel iPhone hysteria into the stratosphere.

Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .

Similar stories from PHYSorg:

Macworld taking off without Apple on board

Feb 07, 2010 | not rated yet | 0

Prius problems put spotlight on car electronics

Feb 04, 2010 | 4.8 / 5 (6) | 6

Disputed Joojoo tablet to ship at end of February

Feb 04, 2010 | 4 / 5 (5) | 3

Amazon.com to capitulate to Macmillan price demand

Feb 01, 2010 | not rated yet | 2

Change in space for NASA: Renting the Right Stuff

Jan 31, 2010 | 5 / 5 (2) | 11

Rate this story - 4 /5 (1 vote)

rank
1
2
3
4
5

view popular

Other News

Student Builds Spider Robot From Spare Parts (w/ Video)

Electronics / Robotics

6 hours ago | 5 / 5 (7) | 3

Picture a spider-like robot that teaches itself to walk, can adapt when damaged and watches its maker as he moves around the room. That might sound terrifying.

US technology titans IBM and Intel have rolled out powerful new computer chips designed for business networks

Intel, IBM roll out new computer network chips

Electronics / Hardware

17 hours ago | 5 / 5 (4) | 1

US technology titans IBM and Intel have rolled out powerful new computer chips designed for businesses continually demanding more from networks and data centers.

Seagate Ships 10,000 RPM 600 GB 2.5-inch Hard Drive

Electronics / Hardware

4 hours ago | 3 / 5 (2) | 0

Seagate today announced worldwide shipments of its Savvio 10K.4 hard disk drive (HDD), the world's highest-capacity and most reliable 2.5-inch enterprise-class drive.

Millimeter-scale, energy-harvesting sensor system developed

Electronics / Hardware

Feb 08, 2010 | 4.8 / 5 (12) | 5 |

(PhysOrg.com) -- A 9-cubic millimeter solar-powered sensor system developed at the University of Michigan is the smallest that can harvest energy from its surroundings to operate nearly perpetually.

Robonaut 2: NASA, GM Create Cutting Edge Robotic Technology

Electronics / Robotics

Feb 04, 2010 | 4.5 / 5 (13) | 8 |

(PhysOrg.com) -- Robonaut is evolving. NASA and General Motors are working together to accelerate development of the next generation of robots and related technologies for use in the automotive and aerospace ...