How the IPhone Breaks Industry Rules

By PETER SVENSSON, AP Technology Writer, Electronic Devices / Consumer & Gadgets

The Apple iPhone is shown at the MacWorld Conference after the announcement of the phone in San Francisco, Wednesday, Jan. 10, 2007. Among consumers, the excitement around Apple Inc.'s iPhone, launching on Friday, centers on its cool looks and innovative interface. In the cell phone industry, the iPhone will be closely watched because it breaks several conventions governing the relationships between handset manufacturers, carriers and consumers. If successful, Apple could end up changing the way phones and the industry work. (AP Photo/Paul Sakuma)

(AP) -- Among consumers, the excitement around Apple Inc.'s iPhone, launching on Friday, centers on its cool looks and innovative interface. In the cell phone industry, the iPhone will be closely watched because it breaks several conventions governing the relationships between handset manufacturers, carriers and consumers. If successful, Apple could end up changing the way phones and the industry work.

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