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Domain Names: 21st Century Real Estate

By ADAM GOLDMAN, AP Business Writer, Technology / Internet
Internet business partners Ari Goldberger left and Larry Fischer demonstrate how they search and buy domain names on the Internet an estimated $2 billion industry  in New York Tuesday July 3  2007. Over the years Goldberger and Fischer have sharpened ...
Internet business partners Ari Goldberger, left, and Larry Fischer, demonstrate how they search and buy domain names on the Internet, an estimated $2 billion industry, in New York, Tuesday July 3 , 2007. Over the years, Goldberger and Fischer have sharpened their formula for acquiring domain names and developing the sites, relying on research, savvy and plenty of instinct. "You either know it or don\'t by hearing the name," Fischer says. (AP Photo/Bebeto Matthews)

(AP) -- Inside a midtown hotel, Larry Fischer is on his cell phone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer. They are bidding furiously at this auction of Internet domain names, with hopes of snagging megayachts.com. The duo won't be deterred. They want this name.




Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .




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