Disney Ends Cell Phone Service for Kids

September 27, 2007 By GARY GENTILE, AP Business Writer Disney Ends Cell Phone Service for Kids (AP)

The Walt Disney Co. will pull the plug on its branded cell phone service, seen here in this file photo taken during the product's introduction April 5, 2006 in Las Vegas, at the end of the year, the company said, Thursday, Sept. 27, 2007. Disney said customers liked the product that allowed parents to determine the location of a child carrying a phone, but that it was having problems getting the phone into large retailers. (AP Photo/Jae C. Hong)

(AP) -- The Walt Disney Co. will pull the plug on its branded cell phone service by the end of the year, the company said Thursday.

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