Will the vAMP replace the CD?
The vAMP MP3 player by MediaStreet.
The new device, called the vAMP (virtual album MP3 player), is like a cross between a CD and MP3. Technically, itīs an MP3 player, but it comes pre-loaded with a particular album, and you buy it in stores. The vAMP doesnīt have a screen, but it has a front sticker containing album art and a back sticker containing the track listing and liner notes. MediaStreet claims that itīs the smallest (0.7 ounces) and thinnest (3 mm) fully functional MP3 player.
The vAMP has 1 GB of space, so consumers can add additional songs to the device, as well as transfer the vAMPīs pre-loaded songs to a computer. Consumers will also have access to Beyond.FM and MyDigitialContent.com to download songs.
The vAMP has a suggested retail price of $27.99 each (or you can buy a blank vAMP for $19.99). It may be about the cheapest MP3 player you can get, but itīs still quite a bit pricier than a single CD or downloading individual songs.
Nevertheless, MediaStreet and the music stores are hoping that the vAMP and a compelling marketing campaign will lure music fans back into stores. Certainly, the device provides a more tangible collectible item than single MP3s. But whether people who already own iPods will be interested remains to be seen.
via: ChipChick
The vAMP has a suggested retail price of $27.99 each (or you can buy a blank vAMP for $19.99). It may be about the cheapest MP3 player you can get, but itīs still quite a bit pricier than a single CD or downloading individual songs.
Nevertheless, MediaStreet and the music stores are hoping that the vAMP and a compelling marketing campaign will lure music fans back into stores. Certainly, the device provides a more tangible collectible item than single MP3s. But whether people who already own iPods will be interested remains to be seen.
via: ChipChick
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