Review: Apple TV Does Movie Rentals

By PETER SVENSSON, AP Technology Writer, Electronic Devices / Consumer & Gadgets

Apple TV is seen on display with the movie "The Incredibles" showing at the Apple store in Palo Alto, Calif. in this March 26, 2007 file photo. The latest software update, which arrived last week, takes the Apple TV to a whole new level: it can now download rented movies directly from iTunes, with no need to involve the home computer. Some of the movies are even in high definition, finally providing a picture that's a match for our flat-panel sets. (AP Photo/Paul Sakuma)

(AP) -- Tremble, cable: Apple has its sights on you. Tremble, Netflix: Silicon Valley's brightest is out to get you, too.

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