Media Cos. Battle Web Portals on Ads

By ANICK JESDANUN, AP Internet Writer

Martha Stewart makes an appearance at Macy's in New York's Herald Square in this March 16, 2008 file photo. Martha Stewart Living Omnimedia Inc. has reached out to dozen or two leading lifestyles sites that meet the company's editorial standards and selling higher-priced ads to Macy's, Ace Hardware and other brands. (AP Photo/Peter Kramer)

(AP) -- Traditional media companies trying to stem the flow of advertising dollars to Google and other large Internet companies are increasingly building ad networks of their own, anchored by their brands.

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