AOL seeks growth in shift from mass site to niches
May 16, 2008 By ANICK JESDANUN, AP Internet Writer
The AOL Running Man logo decorates a coffee mug in AOL\'s New York office on Monday, May 12, 2008. A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty Web sites. (AP Photo/Mark Lennihan)
(AP) -- A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty Web sites. The latest - ParentDish for parents - formally launched Friday, with The Boot for country music and The Boom Box for hip hop and R&B to follow on Tuesday.
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