AOL seeks growth in shift from mass site to niches

By ANICK JESDANUN, AP Internet Writer, Technology / Internet

The AOL Running Man logo decorates a coffee mug in AOL\'s New York office on Monday, May 12, 2008. A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty Web sites. (AP Photo/Mark Lennihan)

(AP) -- A company rooted in bringing the Internet to the masses, AOL is shifting its focus toward serving niche audiences with the launch of dozens of specialty Web sites. The latest - ParentDish for parents - formally launched Friday, with The Boot for country music and The Boom Box for hip hop and R&B to follow on Tuesday.

Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .

ť Next Article in Technology - Internet: Routine conduct at risk with MySpace suicide case

would you recommend this story?