ID-protection ads come back to bite pitchman

May 22nd, 2008 By JORDAN ROBERTSON, AP Technology Writer

(AP) -- Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.

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• Glis - May 22, 2008
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  This guy had his SS# all over the place and only one guy managed to scam him?! At least 87 other people tried and failed?! I'd say that means the system works. This is insane. There is no such thing as 'absolute security', anywhere, anyhow.
  
  Unless the people on the class action suit are sueing for actual losses, they are a bunch of thieves and a drain on society.
  
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• thales - May 22, 2008
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  Yeah, no joke. 86/87 is a 98.85% success rate, and the one that got through was basically too low of a dollar amount to bother checking through the credit bureaus.
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• CWFlink - May 22, 2008
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  Note: the guy responsible for the lawsuits is a lawyer. He is definitely NOT in it to protect the little man, but to skim off a big profit from whatever settlement he can scare Davis' company into... or win by finding a suitable venue for a "class action" shark like himself.
  
  Note: This is typical of lawyers... they are NOT interested in practical solutions for real people, they are only interested in manipulating the law to fatten their wallets.
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