Ad network strives to make coupons more meaningful

June 2, 2008 By MICHAEL LIEDTKE , AP Business Writer

(AP) -- While most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. To wit: U.S. consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods.

Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .

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