Ad network strives to make coupons more meaningful
June 2, 2008 By MICHAEL LIEDTKE , AP Business Writer(AP) -- While most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. To wit: U.S. consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods.
Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .
Similar stories from PHYSorg:
House and Senate look to final health care talks
19 hours ago |
not rated yet |
0
Google sharpens aim on mobile marketing with AdMob
20 hours ago |
not rated yet |
0
High-tech vehicles pose trouble for some mechanics
22 hours ago |
4.7 / 5 (3) |
5
First case of highly drug-resistant TB found in US
23 hours ago |
5 / 5 (3) |
2
Stern's threat to quit Sirius could be empty talk
Dec 21, 2009 |
not rated yet |
0
14 hours ago
