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Sega, Hasbro unveil new dancing robot

Sega and Hasbro unveil the A.M.P (Automated Music Personality) -- a new two-wheeled dancing robot with stereo sound -- in Tokyo. The A.M.P can be hooked up to an MP3 player or iPod.
Sega and Hasbro unveil the A.M.P (Automated Music Personality) -- a new two-wheeled dancing robot with stereo sound -- in Tokyo. The A.M.P can be hooked up to an MP3 player or iPod.

For people looking for a dance partner that doesn't step on toes, toymakers Sega and Hasbro on Thursday unveiled a new two-wheeled dancing robot with stereo sound.
The remote control A.M.P Automated Music Personality, or Ampbot, can be hooked up to an MP3 player or iPod on its back.

The 73-centimetre (2.4 feet) tall black robot can bob its head and dance while LED lights on its head flash red.

It has stereo speakers and turntable-shaped hands that can be used for volume control, sound effects and DJ-style scratching.

"The Ampbot is for men who like robots and who as children dreamed of living one day with robots," Osamu Takeuchi of Sega Toys, part of the Sega Sammy Group, said at the launch at the Tokyo Toy Show.

The Ampbot follows ZMP's "Miuro" or Sony Corp's "Rolly," both small oval-shaped music players that roll around on the floor and move under command.

But the Ampbot "has a real presence in the home by allowing interaction with the owner. The owner can also enjoy being chased around the house by the robot," said Takeuchi.

Sega and Hasbro expect to begin selling the Ampbot in Japan and the US from November, with a global launch planned within 18 months.

"The market for robots like this in the US is growing," said Steven Gasman, a Hasbro assistant brand manager.

A Sega official said the price in Japan would be around 80,000 yen (745 dollars).

© 2008 AFP
» Next Article in Electronic Devices - Consumer & Gadgets: Hyundai offers 3D TV for Japan market only

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Posted by DGBEACH 06/19/08 08:03
Rank: 3/5 after 2 votes
...and so now the robots will dance for us...le'me see Swan Lake Mr Ampbot -:)
Posted by earls 06/19/08 08:35
Rank: 3.67/5 after 3 votes
JUST WHAT I NEEDED!
Posted by KB6 06/19/08 09:06
Rank: 4.33/5 after 3 votes
"The Ampbot is for men who like robots...".
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Sorry, but this still seems a long way from a robot that really knows how to please a man.
Posted by nano999 06/19/08 09:12
Rank: 3.67/5 after 3 votes
More plastic crap from Asia - just what the world needs. I'm not sure what kind of mental midget would buy this.
Posted by DGBEACH 06/19/08 09:50
Rank: 1/5 after 1 vote
'Funny you should mention the plastic part...I wonder what they'll start making these little guys out of once the price of producing plastic becomes prohibitive.
Posted by Glis 06/19/08 13:14
Rank: 1/5 after 1 vote
I'm sick of gadgets! We're complaining about a 'recession' and yet we drive our SUVs to the store to buy crap like this.
Posted by Soylent 06/19/08 18:08
Rank: 1/5 after 1 vote
"The Ampbot is for men who like robots...".
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Sorry, but this still seems a long way from a robot that really knows how to please a man.


Oh, I'm sure you'll be able to buy fake tits as an optional accessory...
Posted by DGBEACH 06/19/08 19:13
Rank: 1/5 after 1 vote
That's true! Plenty of silicone to go around! :)