NBC sees Olympics as research mecca

July 7, 2008 By DAVID BAUDER , AP Television Writer NBC to use Olympics to see how people use media (AP)

Bernard Lagat, right, to win the men's 1500 meter final at the U.S. Olympic Track and Field Trials in Eugene, Ore., Sunday, July 6, 2008. (AP Photo/Eric Gay)

(AP) -- NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.

Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .

Similar stories from PHYSorg:

Athletes, spectators faced unprecedented air pollution at 2008 Olympic Games

Jun 19, 2009 | 5 / 5 (2) | 3

Improved air quality during Beijing Olympics could inform pollution-curbing policies

Jul 24, 2009 | not rated yet | 0

Scientists to assess Beijing Olympics air pollution control efforts

Aug 08, 2008 | 5 / 5 (1) | 0

Respiratory illnesses and dog bites a concern for travelers to China for 2008 Olympics

Jul 30, 2008 | not rated yet | 0

Social network for gamers helps friends play

Jul 22, 2009 | not rated yet | 0

Rate this story - 2.5 /5 (2 votes)

rank
1
2
3
4
5

view popular

Other News

Hackers leak e-mails, stoke climate debate

Technology / Internet

23 hours ago | 4.3 / 5 (28) | 23

(AP) -- Computer hackers have broken into a server at a well-respected climate change research center in Britain and posted hundreds of private e-mails and documents online - stoking debate over whether some scientists have ...

Newspaper circulation may be worse than it looks

Technology / Internet

2 hours ago | not rated yet | 0

(AP) -- While U.S. newspapers are losing subscribers at a staggering rate, a few dailies stand out because their circulation is rising. But they aren't necessarily selling more copies.

Canadian woman loses benefits over Facebook photo

Technology / Internet

2 hours ago | not rated yet | 0

(AP) -- A Canadian woman on long-term sick leave for depression says she lost her benefits because her insurance agent found photos of her on Facebook in which she appeared to be having fun.

China is the world's largest emitter of the greenhouse gases blamed for global warming

China harnesses mountain wind power

Technology / Energy

12 hours ago | 4.1 / 5 (7) | 0

In the mountains above the southwestern Chinese town of Dali, dozens of new wind turbines dot the landscape -- a symbol of the country's sky-high ambitions for clean, green energy.

Analysts say AmEx is most interested in the so-called peer-to-peer services of Revolution

American Express takes aim at PayPal with Revolution

Technology / Internet

9 hours ago | not rated yet | 0

With its deal to buy Revolution Money, American Express is taking aim at the growing market for online and alternative payments, in a challenge to recognized leader PayPal, analysts say.