NBC sees Olympics as research mecca

July 7, 2008 By DAVID BAUDER , AP Television Writer NBC to use Olympics to see how people use media (AP)

Bernard Lagat, right, to win the men's 1500 meter final at the U.S. Olympic Track and Field Trials in Eugene, Ore., Sunday, July 6, 2008. (AP Photo/Eric Gay)

(AP) -- NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.

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