Microsoft's newest browser may block ads
August 27, 2008 By JESSICA MINTZ , AP Technology Writer
Internet Explorer 8
(AP) -- The next version of Microsoft Corp.'s Web browser makes it easier for people to surf the Internet without leaving a trace. Companies that sell advertisements online - including Microsoft - can electronically gather tidbits about Web surfers' habits, and then use that information to help decide what kinds of ads to show. However, in the newest "beta" test version of Microsoft's forthcoming Internet Explorer 8, which was made available Wednesday, a mode called InPrivateBrowsing lets users surf without having a list of sites they visit get stored on their computers.
Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .
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The thing to worry about is when your browsing habits are tracked via an ID (cookie) by an advertising firm over multiple sites.
So this sounds like cookie and add blocking which is very old technology in IT terms.
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From Microsoft on Wednesday 27Aug08..
"Immediate Website Updates Required for Internet Explorer 8 Beta 2 Compatibility ...Upon initial release, browsing in default Internet Explorer 8 Standards mode may cause content written for previous versions of Internet Explorer to display differently than intended. To enable existing content to display as expected, Microsoft is providing a compatibility tag that you can add to sites that might be affected. This tag instructs Internet Explorer 8 to display site content as if it were in Internet Explorer 7."