6 Internet providers disclose Web tracking for ads
(AP) -- The nation's largest Internet service providers all say they haven't partnered with Silicon Valley startup NebuAd Inc. to monitor Web surfing and deliver targeted advertising to their subscribers. Here is a look at six smaller service providers, however, that have conducted trials. The companies say all the tests have ended, often to review privacy and related issues. No provider is known to be currently using NebuAd.
Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .
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I am a firm believer in OPT IN options not OPT OUT options.
The same rules should apply to snail mail and phone marketers. If they do not have permission to communicate marketing with the recipient then they should not be allowed to do it.
No-one should be allowed to sell or distribute lists of addresses without prior permission from every name in the list.
These measures might just give us all our privacy back again.