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Ad targeting based on ISP tracking now in doubt

By ANICK JESDANUN , AP Internet Writer, Technology / Internet
Graphic explains how a device tracks internet users interest to target advertising
Graphic explains how a device tracks internet users interest to target advertising

(AP) -- It sounded like a winning proposition - free money - for Internet access providers. By tracking their subscribers' personal Web surfing habits, they could help deliver ads targeted to the consumers' interests, and claim a share of the burgeoning online advertising market dominated by Internet search companies. But those efforts to sniff out consumers' interests are running into the ditch.




Content from The Associated Press expires 15 days after original publication date. For more information about The Associated Press, please visit www.ap.org .




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