Kiva more than a do-gooder story

September 11, 2008 By Mike Cassidy

As an Internet enterprise, you don't get much more improbable than Kiva. In a business world where it's all about eyeballs and monetizing what you're showing them, this is an outfit based on strangers lending money to strangers worlds away. And the expectation is that the far-flung strangers will build a better life and pay the money back.

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