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Microsoft courts Chinese consumers with slashed software price
Microsoft said Thursday it had cut the price of one of its Office operating system products by more than 70 percent in China as it tries to encourage consumers to turn away from pirated software.
"Microsoft Office 2007 Home and Student Edition will be available for consumers at a suggested retail price of 199 yuan (29 dollars) for a limited time offer," Jim Lin, public relations manager at Microsoft China told, AFP.
The product, which cost 1,450 yuan in June before a 50-percent discount, will be on sale until early October, he said, without specifying how many copies will be offered.
The move is part of US firm's latest attempt to sell authentic software to Chinese consumers, many of whom are used to buying illegal products.
China is awash in counterfeit DVDs, fake brand-name clothing, shoes and handbags, which its trading partners say cost Western firms billions of dollars in lost sales each year.
The United States filed a case against China in April last year at the World Trade Organisation over the problem.
© 2008 AFP
The product, which cost 1,450 yuan in June before a 50-percent discount, will be on sale until early October, he said, without specifying how many copies will be offered.
The move is part of US firm's latest attempt to sell authentic software to Chinese consumers, many of whom are used to buying illegal products.
China is awash in counterfeit DVDs, fake brand-name clothing, shoes and handbags, which its trading partners say cost Western firms billions of dollars in lost sales each year.
The United States filed a case against China in April last year at the World Trade Organisation over the problem.
© 2008 AFP
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