Strippers, armadillos inspire Ig Nobel winners
October 3rd, 2008 By MARK PRATT , Associated Press Writer(AP) -- Deborah Anderson had heard the urban legends about the contraceptive effectiveness of Coca-Cola products for years. So she and her colleagues decided to put the soft drink to the test. In the lab, that is.
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"Duke University behavioral economist Dan Ariely won an Ig Nobel for his study that found more expensive fake medicines work better than cheaper fake medicines."
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This reminds me of a study that showed that red placebo pills are more effective than blue ones.
The armadillo study has real merit. The level at which artifacts are found can have a profound effect on the interpretation. Apparently, burrowing animals could really screw that up.
I guess it has something to do with the smell...
No that i know anything about it..., cough, no....
I hereby volunteer to help with the testing.