Survey says over-50 set likelier to buy Earth-friendly

November 17, 2008 By Joan Verdon

Older is greener. That was the finding of a recent report that says businesses should rethink how they pitch environmentally friendly products, because the over-50 generation may be their best customers.

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• GrayMouser - Nov 17, 2008
  • Rank: 5 / 5 (1)
  Not enough information is presented to reach any conclusions. A obvious flaw would be the intervals used being non-uniform: 50-and-over VS 18-20 is not an inherently obvious interval.
  
  Another factor would be the income differences and where in the world the people are surveyed. My guess is this was done in the US or EU instead of China, India, or Africa.
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