Dump-friends-for-Whoppers application irks Facebook

January 16, 2009
The logo of social networking website 'Facebook'

The logo of social networking website 'Facebook' is displayed on a computer screen in London in 2007. Burger King said Friday that pressure from Facebook has caused it to yank an application that gave members of the hot social networking website a Whopper for every 10 friends they dumped.

Burger King said Friday that pressure from Facebook has caused it to yank an application that gave members of the hot social networking website a Whopper for every 10 friends they dumped.


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WolfAtTheDoor
Jan 16, 2009

Rank: 5 / 5 (1)
lol!

Too funny.
Mauricio
Jan 16, 2009

Rank: 5 / 5 (3)
those fast food companies... they should offer a burger for a divorce, two burgers for abandoning your children and so on. What a "creative" people!
superhuman
Jan 17, 2009

Rank: 5 / 5 (2)
Seriously those weren't *friends* if they were sacrificed for 1/10 of a hamburger, so I think this campaign was great.

Facebook was probably afraid that at that pace soon there will be no more social network if they allow it to continue. LOL
docknowledge
Jan 17, 2009

Rank: not rated yet
My thought was that some executives at Burger King philosophically object to Facebook's way of making friends, and intended to make a statement about what that Facebook friendship was worth. I.e., in a quarter million cases, not much.

Strange move, in any event, Burger King. I wonder what was really going on?
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burger king, application, friends, whopper, facebook, philosophical differences, networking website, social networking service
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