LG & Sony: See Visions of OLED TVs On Christmas Morning 09
April 22, 2009 by Mary Anne Simpson
Sony XEL-1 OLED 11-inch TV
Slow down or low down financial catastrophe is not going to spoil the high-end entertainment products industry next Christmas. LG confirmed its plans to deck the halls with an OLED display by Christmas 2009. Sony, the granddaddy of commercial OLED TVs is planning to unveil a 21-inch or 27-inch OLED XEL-2 TV at Berlin's IFA in September, 2009, according to the grapevine.
Amitabh Tiwari of LG told eWorld "the company plans to launch LED and OLED displays options and stated the price for the OLED might be in the neighborhood of 2.1 times the price of an LCD", according to Business Line. LG has an eye on achieving a 33-percent market share with the planned introduction of 35 LCD models this year at its LG India facilities. In the mix LG will offer LED- backlit display models with a projected release date set for the next several months.
On the other hand, Sony's XEL-1 11-inch OLED model is selling on-line in the USA for less than $2500. For some inexplicable reason Sony released a similar 11-inch OLED model in Australia for an asking price of $6,000. Rumors about the proposed debut of a 21-inch or 27-inch OLED dubbed the OLED XEL-2 OLED TV at IFA 2009 in September has not been confirmed by Sony and a retail price appears way in the offing. Let's imagine beau coup American sawbucks.
According to Smarthouse, Sony showed off a prototype 21-inch OLED with a 1366 x 758 resolution and a 1,000,000,000:1 contrast ratio that is similar to the Aussie XEL-1 model. There is no doubt the OLED is exceptional, but the hefty price requires some strategic planning for releasing it to market. According to a variety of news sources, while R&D continues by the major Asian manufacturers in high speed fashion, releasing high-end products remains wait and see, citing the doggone economy.
© 2009 PhysOrg.com
Oct 30, 2008 |
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And 1,000,000,000:1 contrast? Didn't they type three more zeros then they intended?
Apart from that, picture is reeeaaly different from conventional LCD/Plasma TVs. Much better.
They have a lot of RnD costs they have to make up with.
Pricing of products has little to do with costs of mfgr. OLED is CHEAP to make, but the price is based on capitalistic themes: ie, charge MORE then competing technology but have some advantage, no matter how slight.
Welcome to the world of economics!