Electronic Arts stages fake protest of game at E3
June 5, 2009
Show attendees play video games at the Nintendo booth at the E3 Expo in Los Angeles, Tuesday, June 2, 2009. (AP Photo/Jae C. Hong)
(AP) -- Electronic Arts has been playing games with attendees of the nation's biggest video-game trade show.
The game publisher hired a group of nearly 20 people to stand outside the Electronic Entertainment Expo in Los Angeles on Wednesday and appear to protest the upcoming EA game "Dante's Inferno." EA spokeswoman Holly Rockwood says the stunt was arranged by a viral marketing agency hired by EA.
The group claimed to be protesting the third-person action game - loosely based on Dante Aligheri's poem "Divine Comedy" - because they said the game glorified eternal damnation.
The fake religious protesters passed out pamphlets and held up picket signs with messages such as "Hell is not a Video Game" and "Trade in Your PlayStation for a PrayStation."
©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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