AMAZON LOWERS KINDLE E-BOOK READER PRICE TO $299

(AP) --  Amazon.com Inc. has lowered the price of its Kindle electronic book reader by $60. It's now selling for $299, in an effort to attract more bookworms to the device.
On Wednesday the online retailer's Web site was listing the Kindle for $299 instead of the $359 tag the device has had since its debut in 2007. It's not clear whether this is a short-term promotion or a permanent change. Amazon did not announce the price cut or have an immediate comment. 

Amazon has not disclosed Kindle sales figures, and the publishing industry has said e-books account for less than 1 percent of book sales. But it is a fast-growing, competitive segment. 

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