Publicis to buy Razorfish from Microsoft for $530m
August 9, 2009
French advertising group Publicis's chief executive Maurice Levy delivers a speech in Paris in 2008. Publicis said it would buy the digital advertising agency Razorfish from Microsoft for 530 million dollars (380 million euros).
The French advertising group Publicis said Sunday it would buy the digital advertising agency Razorfish from Microsoft for 530 million dollars (380 million euros).
"The acquisition of Razorfish is another step forward in realizing our strategic vision of building a world leader in digital communications," chairman and chief executive officer Maurice Levy said in a statement.
The US software giant will after the sale of Razorfish hold three percent of the capital of Publicis, the world's fourth-largest ad group, and thus become one of its main shareholders, Levy added in a conference call.
Publicis also said in its statement that it would be boosting the global strategic partnership with Microsoft it had announced in June to develop online advertising.
Microsoft acquired Seattle-based Razorfish, whose major clients include Ford, McDonald?s, and Starwood Hotels, two years ago as part of its six billion-dollar purchase of digital marketing concern aQuantive.
It approached the world's biggest advertising companies about Razorfish before deciding to sell it to Publicis.
The sale is expected to close before the end of the year and is set to be paid in a combination of cash and delivery of 6.5 million Publicis Groupe treasury shares, the French company said.
Razorfish will continue to operate under its brand name.
Two and a half years after buying the American firm Digitas, Publicis is with the purchase of Razorfish continuing its push into the digital sector.
(c) 2009 AFP
-
Microsoft seeking buyer for Razorfish
Jul 13, 2009 |
not rated yet |
0
-
Digital mall makeover under way
May 12, 2006 |
not rated yet |
0
-
Microsoft acquires vid-ad company Massive
May 08, 2006 |
not rated yet |
0
-
Yahoo shares rise following Microsoft ad-deal report
Apr 13, 2009 |
not rated yet |
0
-
German chipmaker Infineon unveils major capital increase
Jul 10, 2009 |
not rated yet |
0
-
Engineers build first sub-10-nm carbon nanotube transistor
Feb 01, 2012 |
4.9 / 5 (33) |
30
-
Something old, something new: Evolution and the structural divergence of duplicate genes
Jan 31, 2012 |
4.6 / 5 (7) |
1
-
The hidden nanoworld of ice crystals: Revealing the dynamic behavior of quasi-liquid layers
Jan 30, 2012 |
5 / 5 (4) |
1
-
Stock market network reveals investor clustering
Jan 27, 2012 |
3.9 / 5 (23) |
8
-
Of microchemistry and molecules: Electronic microfluidic device synthesizes biocompatible probes
Jan 26, 2012 |
5 / 5 (2) |
0
-
How to calculate total compressibility in liquid porous solid system
4 hours ago
-
Need help reading 3-D
Feb 11, 2012
-
A way to send and receive wireless data
Feb 11, 2012
-
Calling function with no input argument
Feb 10, 2012
-
Force free body diagram problem on gym equipment
Feb 10, 2012
-
Empirical data regarding shower heads and water
Feb 10, 2012
- More from Physics Forums - General Engineering
More news stories
Google might launch Drive for cloud storage soon
(PhysOrg.com) -- Google's next big move, according to the Wall Street Journal, is a cloud storage service called Drive. Hardly first to the plate, Google is simply catching up to introducing its cloud reposi ...
Iran blocks email, restricts net access: reports
Iran has further restricted access to the Internet and blocked popular email services for the past few days, in a move a top lawmaker said could "cost the regime dearly," media reports said on Sunday.
6 hours ago |
5 / 5 (1) |
3
Love a click away in Indonesia's Twitter Republic
He was a geeky kid from Yogyakarta, she a glamorous city girl in Jakarta. In a country with one of the world's most vibrant social networking scenes they fell in love on Twitter.
14 hours ago |
4 / 5 (1) |
0
Walney offshore wind farm is world's biggest (for now)
(PhysOrg.com) -- The Walney wind farm on the Irish Sea--characterized by high tides, waves and windy weather--officially opened this week. The farm is treated in the press as a very big deal as the Walney ...
Navy to begin tests on electromagnetic railgun prototype launcher
The Office of Naval Research (ONR)'s Electromagnetic (EM) Railgun program will take an important step forward in the coming weeks when the first industry railgun prototype launcher is tested at a facility ...
Feb 06, 2012 |
4.5 / 5 (18) |
94
|
Declining health-care productivity in England: Who says so?
Reports that the National Health Service in England has been declining in productivity in the last decade appear to have been accepted as fact. However, a Viewpoint published Online First by The Lancet disputes this. The Vi ...
Scientists discover molecular secrets of 2,000-year-old Chinese herbal remedy
For roughly two thousand years, Chinese herbalists have treated Malaria using a root extract, commonly known as Chang Shan, from a type of hydrangea that grows in Tibet and Nepal. More recent studies suggest that halofuginone, ...
New method to examine batteries -- MRI from the inside
There is an ever-increasing need for advanced batteries for portable electronics, such as phones, cameras, and music players, but also to power electric vehicles and to facilitate the distribution and storage of energy derived ...
Overeating may double risk of memory loss
New research suggests that consuming between 2,100 and 6,000 calories per day may double the risk of memory loss, or mild cognitive impairment (MCI), among people age 70 and older. The study was released today and will be ...
A mitosis mystery solved: How chromosomes align perfectly in a dividing cell
Although the process of mitotic cell division has been studied intensely for more than 50 years, Whitehead Institute researchers have only now solved the mystery of how cells correctly align their chromosomes during symmetric ...
Lab study raises questions over nano-particle impact
Tests involving chickens have raised questions about the impact on health from engineered nano-particles, the ultra-fine grains commonly used in drugs and processed foods, scientists said on Sunday.