In rare TV advertising foray, Google runs Super Bowl ad
February 8, 2010
This picture taken on January 2010 in Paris shows the internet homepage of the english version of the search engine website Google. In a rare foray into television advertising, Internet giant Google ran an ad during the Super Bowl.
In a rare foray into television advertising, Internet giant Google ran an ad during the Super Bowl.
Google has become the dominant player in the Web search and advertising market largely without a big TV ad budget.
But the Mountain View, California company broke with tradition and bought a one-minute Super Bowl spot which ran during the second half of the game between the New Orleans Saints and the Indianapolis Colts, won 31-17 by the Saints.
"We didn't set out to do a Super Bowl ad, or even a TV ad for search," Google chief executive Eric Schmidt said in a blog post late Sunday.
"Our goal was simply to create a series of short online videos about our products and our users, and how they interact," Schmidt said.
"But we liked this video so much, and it's had such a positive reaction on YouTube, that we decided to share it with a wider audience," he said.
The ad, called "Parisian Love," has been on YouTube for three months.
It features a Web surfer typing questions into the iconic Google search box, starting with queries about studying abroad in France and ending with "How to assemble a crib."
The video has been viewed more than 1.67 million times on Google-owned YouTube.
(c) 2010 AFP
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