Apple Introduces iPod shuffle: First iPod Under $100

January 12, 2005

Apple yesterday introduced iPod shuffle, a breakthrough digital music player. Smaller and lighter than a pack of gum, iPod shuffle works seamlessly with iTunes' innovative AutoFill feature, which automatically selects songs from a user's music library to fill up iPod shuffle with just one click. The most affordable iPod ever, iPod shuffle is available in two models: 512MB holding up to 120 songs for just $99 and 1GB holding up to 240 songs for $149.

Welcome to a life less orderly. As official soundtrack to the random revolution, the iPod Shuffle Songs setting takes you on a unique journey through your music collection - you never know what’s around the next tune. Meet your new ride. More roadster than Rolls, iPod shuffle rejects routine by serving up your favorite songs in a different order every time. Just plug iPod shuffle into your computer’s USB port, let iTunes Autofill it with up to 240 songs and get a new experience with every connection. The trail you run every day looks different with an iPod shuffle.

“iPod shuffle is smaller and lighter than a pack of gum and costs less than $100,” said Steve Jobs, Apple’s CEO. “With most flash-memory music players users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen.”

iPod shuffle is based on iPod’s pioneering and widely-used shuffle feature, which randomly selects songs from the user's music library or playlists. In addition, iPod shuffle works seamlessly with iTunes and its innovative new patent-pending AutoFill feature, which automatically selects the perfect number of songs to fill iPod shuffle from a user’s complete music library on their computer. And at any time, with a flip of a switch on the back of iPod shuffle, users can choose to listen to their music in order rather than shuffled, perfect for listening to a favorite new album.

Users can conveniently charge and transfer music from their Mac or PC by plugging iPod shuffle directly into a USB port. iPod shuffle doubles as a portable USB flash drive with up to 1GB of storage space to back up personal files and exchange them between computers.

iPod shuffle is the newest member of Apple’s wildly popular iPod family for both Mac and PC which includes the fourth generation iPod, the iPod mini, the iPod U2 Special Edition and iPod photo. More than 10 million iPods have been sold since it was introduced, and it is the number one selling digital music player in the world.

The popularity of iPod has also created a booming accessory market, and iPod shuffle is being introduced with several optional accessories. In addition to the included lanyard, there is an optional armband that makes iPod shuffle perfect for many athletic activities. An optional sport case keeps iPod shuffle safely protected from outdoor elements with its clear case and neck strap. An optional dock serves as an elegant and convenient home base for syncing and charging iPod shuffle, and an optional USB power adapter easily charges iPod shuffle when it’s away from the computer by simply plugging it into any electrical outlet. Users can extend the iPod shuffle battery life (up to 12 hours) with an optional battery pack that holds two AAA batteries and keeps the music playing for up to 20 additional hours.