SAMSUNG Unveils its Latest Handsets and Product Strategy for 2005 at 3GSM

Along with its 3G handsets, the company is also exhibiting several products that demonstrate multimedia leadership including Digital Multimedia Broadcasting (DMB) phones.

- SGH-Z500 : a t 90x44x25mm, this is the world's smallest 3G handset, with intenna folder for a super sleek profile and
1-megapixel camera, Bluetooth and even external memory.
- SGH-Z300 : Includes a music player powered by 3D stereo sound through dual speakers, plus 64 polyphonic ringtones,
1-megapixel camera, Bluetooth, external memory and intenna folder design.
- SGH-Z130 : A unique rotating wide-view LCD screen makes it easier to use the phone's video functions. It also features
a 1-megapixel camera, Bluetooth and 64 polyphonic ringtones.

These new and sophisticated devices further show Samsung's commitment to providing the ultimate 3G experience, with small , sleek handsets featuring rich media functionalities. Samsung believes that both the design and multimedia functions are key s to the success of any 3G handset.

This year, Samsung is displaying around 30 handsets, of which 10 new models are unveiled for the first time at the show. F urther details of these handsets can be found in the Samsung press pack . Samsung's senior executives are also on hand to provide high level strategic insights into the anticipated trends for 2005 in the mobile industry.

Ki-Tae Lee, President of Samsung's Telecommunication s Network Business, commented: “We are thrilled to be part of such a massive event in the mobile industry calendar. 3GSM has been instrumental in the past for showcasing key steps in product innovation and the development of third-generation consumer devices. We hope that this year's show will exceed the expectations of all of the attending delegates and media, demonstrating how Samsung is continuing to listen to and meet its customers ' needs.”